TGI Fridays® Celebrates the "Season of Saucy" with a Must-Have Food & Drink Menu Exclusively Featuring Jamie Foxx's BSB | September 27, 2022
TGI Fridays and Jamie Foxx's BSB - Brown Sugar Bourbon are ringing in fall with a menu of food and drink offerings that are sure to make the season saucier. Inspired by the smooth, slightly sweet flavors of Foxx's BSB, TGI Fridays created its newest BBQ sauce, aptly named Foxx on the Roxx and is offering it up on a saucy lineup of signature menu items and pairing it with a new crafted cocktail.
Jamie Foxx on investing in BSB Brown Sugar Bourbon | April 10, 2022
Beyond his prolific career as an award-winning actor, musician, and comedian, Jamie Foxx touts to throw legendary parties. After what he describes as an "epic night" in 2019, he noticed his guests coming back for seconds and thirds of one particular spirit: BSB-Brown Sugar Bourbon. BSB blends ultra-smooth bourbon with brown sugar and cinnamon.
And so last year, Foxx bought the label and continues to invest in it. Foxx says it was important to attach his name to a brand that not only complimented his personality, but was also accessible to all his fans. The Academy Award-winning actor recently shared more with Fortune about his interest in the company.
Jamie Foxx Announces New Ownership of Brown Sugar Bourbon Brand | March 3, 2021
JAMIE FOXX IS adding to his portfolio this month as the new owner of BSB-Brown Sugar Bourbon.
The flavored whiskey brand was founded in 2016, but Foxx’s ownership — announced Wednesday — will serve as a re-launch of sorts for the American-made spirit. The company says Foxx will help kick off “a new creative direction” along with helping to redesign bottles of the bourbon.
As its name suggests, BSB is a smooth, easy-drinking whiskey that features notes of brown sugar and cinnamon. The company says the bourbon is great for shots and sipping, or mixing into cocktails. In addition to the signature release, the brand also offers BSB 103, which is a higher-proof spirit with a little less sweetness and a “bolder bourbon taste.”
Cîroc vodka moves into brandy | June 12, 2018
Cîroc VS Fine French Brandy is produced in the south of France by master distiller Jean-Sébastien Robicquet. A selection of each harvest is distilled in traditional alembic copper pot stills and matured in French oak barrels. It is then blended with aged brandies, resulting in “rich” notes of fresh fruit, vanilla and a hint of French oak.
The expression has been created to tap into the “resurgence of brown spirits”, and is recommended enjoyed neat, on the rocks or in cocktails.